I SPENT MY TIME AT SEAMS AS CREATIVE DIRECTOR, WHERE I LED THE OVERALL ARTISTIC VISION AND BRAND DIRECTION. I OVERSAW THE DESIGN AND DEVELOPMENT OF BOTH JEWELRY AND APPAREL COLLECTIONS, DIRECTED SEASONAL CAMPAIGNS AND LOOKBOOKS, AND WORKED CLOSELY WITH PHOTOGRAPHERS, STYLISTS, AND CONTENT CREATORS TO BRING THE BRAND’S IDENTITY TO LIFE. I WAS ALSO RESPONSIBLE FOR SHAPING VISUAL STORYTELLING ACROSS DIGITAL PLATFORMS, ENSURING CONSISTENCY IN TONE, AESTHETICS, AND MESSAGE, WHILE PUSHING CREATIVE BOUNDARIES TO KEEP THE BRAND ALIGNED WITH YOUTH CULTURE AND EMERGING TRENDS.